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Seller's Guide

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A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

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"We had a great experience with John Rowan. We listed at first with a coming soon for the first 30 days, and we did get 2 showings. Then we listed live and got an offer on the first day and first showing! Listing with John Rowan was a quick, professional, and friendly experience. We highly recommend working with John and we would work with him in the future if we ever need to."
"We had a great experience with John Rowan. We listed at first with a coming soon for the first 30 days, and we did get 2 showings. Then we listed live and got an offer on the first day and first showing! Listing with John Rowan was a quick, professional, and friendly experience. We highly recommend working with John and we would work with him in the future if we ever need to."
Kim L.
"John was great at explaining the things I didn't quite understand when it came to the housing market. I was in a crunch logistically to sell my house and purchase one out of state while needing to get a minimum amount net. We went over projected numbers together to have a game plan. I have four cats and a timid, scared rescue dog; so his ability to allow me to accept the viewing requests was icing on the cake. When the offer came in, he was very upfront on what to expect and where we could or couldn't go from there. His industry knowledge and patience with my overthrowing is phenomenal. Highly recommend, five stars. Thanks John!"
"John was great at explaining the things I didn't quite understand when it came to the housing market. I was in a crunch logistically to sell my house and purchase one out of state while needing to get a minimum amount net. We went over projected numbers together to have a game plan. I have four cats and a timid, scared rescue dog; so his ability to allow me to accept the viewing requests was icing on the cake. When the offer came in, he was very upfront on what to expect and where we could or couldn't go from there. His industry knowledge and patience with my overthrowing is phenomenal. Highly recommend, five stars. Thanks John!"
Tina C.
"From our first meeting with John we knew we made the right choice. Within a week, professional pictures were done, our home was listed and an offer accepted. John and his team were very attentive and informative through the entire process. It amazes us how easy they made this process. We highly recommend John and his team."
"From our first meeting with John we knew we made the right choice. Within a week, professional pictures were done, our home was listed and an offer accepted. John and his team were very attentive and informative through the entire process. It amazes us how easy they made this process. We highly recommend John and his team."
J G.
"I highly recommend John Rowan for anyone looking to sell their home quickly and efficiently. From the moment we enlisted his services, he demonstrated exceptional professionalism and dedication to ensuring our house was presented in the best light possible. Their knowledge of the market and strategic approach resulted in a swift sale, surpassing our expectations. Communication was prompt and transparent throughout the process, making us feel informed and confident every step of the way. Overall, working with John Rowan was a seamless and rewarding experience, and we couldn't be happier with the outcome."
"I highly recommend John Rowan for anyone looking to sell their home quickly and efficiently. From the moment we enlisted his services, he demonstrated exceptional professionalism and dedication to ensuring our house was presented in the best light possible. Their knowledge of the market and strategic approach resulted in a swift sale, surpassing our expectations. Communication was prompt and transparent throughout the process, making us feel informed and confident every step of the way. Overall, working with John Rowan was a seamless and rewarding experience, and we couldn't be happier with the outcome."
Seller
"John is extremely knowledgeable on the local market as well as national trends. John understood that I didn't just want to buy a house but wanted to find the home that suits my needs. He is an exceptional listener. Quick to communicate. He was extremely knowledgeable on the property's history, and answered all my questions and concerns. This is my 12th home purchase in the last 40 years. My experience with John was exceptional. John also helped facilitate an out of state closing on my home the same day I purchased my new one. Simultaneous closing. Made moving so much more practical. I highly recommend John to be anyone's real estate broker. Thanks John! Love my new home!"
"John is extremely knowledgeable on the local market as well as national trends. John understood that I didn't just want to buy a house but wanted to find the home that suits my needs. He is an exceptional listener. Quick to communicate. He was extremely knowledgeable on the property's history, and answered all my questions and concerns. This is my 12th home purchase in the last 40 years. My experience with John was exceptional. John also helped facilitate an out of state closing on my home the same day I purchased my new one. Simultaneous closing. Made moving so much more practical. I highly recommend John to be anyone's real estate broker. Thanks John! Love my new home!"
Maria G.
"John did an outstanding job. We were able to contact him at any time and he was always available to answer our questions. He was able to negotiate an excellent outcome in the sale of our home in Verrado, AZ. We would highly recommend him to anyone selling or buying real estate. He and his office staff were very knowledgeable and kept us timely informed with the progress of our home sale."
"John did an outstanding job. We were able to contact him at any time and he was always available to answer our questions. He was able to negotiate an excellent outcome in the sale of our home in Verrado, AZ. We would highly recommend him to anyone selling or buying real estate. He and his office staff were very knowledgeable and kept us timely informed with the progress of our home sale."
Seller

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